Site specific at Parsons The New School, 2013
Projection and mixed media on room, 9 x 9 x 8.1 feet
The Projection, a still image, was invaded by a GIFF every seven minutes imitating a screen saver and turning the screen blue for 2 seconds.
The title refers a word play of an Argentine saying in a literal and conceptual way. Translated in English this would mean: No pain no gain. Literally though : the one who wants blue has to do the effort to get it - or something like that
This piece made an ironic comment on wanting to succeed as an artist in NYC as to the fact that the audience had to actually make the “effort" to stay in the piece to be able to see the color blue and fully experience it.